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November 2017

Elevate Your Game: Surface Tech Sets the Stage for 2018 at Annual Sales & Distribution Partner Meeting

By | Asphalt | No Comments

Representatives from across the US and Canada convened in San Diego in November for Surface Tech’s Annual Sales and Distribution Partner meeting.  The slogan “Elevate Your Game” served as the key message and motivator throughout the event.

“Our leadership and partners across the organization continue to work diligently preparing for 2018, which we anticipate as another very successful campaign,” said Steve Santa Cruz, President, Surface Tech LLC.

“Surface Tech has matured since its inception through the development of our product lines as well as through the development of our distribution network. We have transitioned to a full platform solutions company in both the asphalt and concrete industries – it’s time to elevate our game by building upon this success.”

Surface Tech’s Joe Dennis marshaled the technical and QC program, while Ian Wilson and Bryan Goerger led sessions on best practices for Disruptive Technologies in Asphalt and Concrete.

Guest speakers included Erdem Coleri, PhD, Oklahoma State University who spoke on the topic of, “Quantifying the Effects of Aramid Fibers on Rutting/Cracking.”  Pavana Ingios with Geotechnics spoke on “ACE Field Performance Testing (AFPT)”, and Mark Schmidt of Atlas 10 gave an overview of “ACE Fiber Performance: One Year Later”.

Sales + Distribution Partner Meeting

Meet Joe Dennis: Director of Surface Tech’s Asphalt Division

By | Asphalt | No Comments

Joe DennisSurface Tech recently welcomed Joe Dennis as the Director of Asphalt Division, where he will be charged with leading the asphalt division’s North American footprint with a focus on Surface Tech’s cornerstone product, ACE Fiber.

Additionally, he will oversee its QC Program which includes Surface Tech’s newly automated dosing system, the MicroDoser. With over 30 years of experience in civil engineering and construction, Joe brings a unique perspective on where the industry has been – and more importantly where it is going.

Asphalt has been evolving since its inception and the industry is more receptive to embrace new ideas that make it even better,” said Steve Santa Cruz, President of Surface Tech. “Ninety percent of all roadways in the US are asphalt, but the industry knows that it needs a stronger, cost-effective and longer lasting asphalt so that funds can be utilized more.”

Prior to Surface Tech, Joe worked with BreakThrough Technologies where he was involved in the research and development of ACE for over two years.

“I believe in ACE Fibers and am excited to continue to be involved with its development and introduction to the marketplace,” said Dennis.  “Joining Surface Tech was the perfect next step for me professionally and I am looking forward to the next chapter of ACE Fibers.”

Surface Tech LLC was founded in 2013 and largely concentrated on the asphalt industry by way of its flagship product, ACE Fibers.  For more information visit or visit us at



ACE XP Polymer Fiber adds strength to asphalt pavement in all directions. PROVEN IN THE FIELD. DOWNLOAD THE TEST RESULTS.