Amplifying Performance and Profits in Asphalt Mix Design

Outperform, Outlast, and Outprofit with Advanced Mix Enhancements

In the competitive world of asphalt production, differentiation is key. ARCA offers a powerful way to not only enhance the performance of your standard mix designs but also to layer additional value—performance dollars—onto every ton you sell. It’s about maximizing profitability while delivering long-life benefits to your customers.

Adding Performance Dollars to Your Mixes

With ARCA, you’re not just selling asphalt; you’re providing a premium, performance-enhanced product. By incorporating ARCA into your mix designs, youcommand a higher market price, reflecting the superior quality and extended durability of your product. This is how you add performance dollars—directly impacting your bottom line.

Maximize Profits with Every Ton

ARCA transforms your standard offerings into high-performance mixes that stand out in the marketplace. This value-added proposition allows you to maximize profits and secure a competitive edge. In an industry where performance and longevity translate to cost savings, ARCA-equipped asphalt is the investment your clients are eager to make.

Differentiate and Dominate the Market

Stand out from the competition with ARCA-enhanced asphalt. Offer your clients what others can’t—advanced mix designs that promise and deliver prolonged pavement life. It’s not just asphalt; it’s a promise of quality, sustainability, and innovation.

Long-Lasting Benefits for Your Customers

Your customers deserve the best, and with ARCA, you can give it to them. Provide asphalt mixes that resist wear, defy the elements, and reduce the need for frequent maintenance. Your customers will enjoy the long-term performance and cost savings, which translates to sustained customer loyalty and repeat business for you.



As a leader with both creative and analytical skills, Jason oversees the planning, development, and execution of Surface Tech’s marketing and advertising strategies. He has been responsible of late for clarifying the company’s value proposition through a series of new branding executions resulting in a revamped website and other improvements in the company’s strategic marketing initiatives.

Jason brings more than 25 years of industrial design, branding, and manufacturing experience to his new role as CMO. His work has appeared in leading design publications, and he has received numerous international design awards. His portfolio includes more than 40 design and utility patents in the fields of consumer electronics, software, packaging, medical devices, and software. Speed to market, with a critical eye for detail and simplicity, is the driving force behind his multidisciplinary design process.

Jason holds a BS in Industrial Design from The Ohio State University. His previous work experience includes Nike, Proctor & Gamble, Skylab Architecture, and founder of New Studio. 

Stacie Steel

U.S. Northwest

Stacie Steel, PE, offers a depth of experience in asphalt and concrete pavements. She has provided infrastructure-related civil engineering and project management consulting services to both public and private sector clients for the past 20 years.

Stacie’s technical expertise centers around all things pavements: structural design, materials design and specifications, sustainability, life-cycle cost analyses, pavement management, preservation and rehabilitation, QA/QC, materials testing, and forensic evaluations.

Throughout her career, she has worked on paving projects for many national commercial retailers, municipalities, and airports. Stacie has proven leadership and organizational capabilities, as evidenced by earning the President’s Choice Award from the WTS Colorado Chapter early in her career. She currently serves on the WTS Puget Sound Chapter’s TransportationYOU Committee, and is dedicated to ensuring access to local outdoor recreation opportunities serving on the Board of Directors for the Lonesome Lake Preservation Group.