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Press Release

Surface Tech Names John Roshala as Executive VP of Sales

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John Roshala(PRESS RELEASE) — Surface Tech, an innovative solutions provider for the building materials industry, is pleased to announce John Roshala’s new role as Executive Vice President of Sales.

Based out of Surface Tech’s headquarters in San Diego, John will now be responsible for leading Surface Tech’s sales strategy and development for their entire suite of services, including the company’s Concrete Division, Asphalt Division, and Software Division.

John joined Surface Tech’s Software Division at the beginning of 2018 as Executive Vice President, bringing over 14 years of software and sales experience. His career began as VP of Sales for Anonymizer, a company that experienced dramatic growth in the Federal sector and was eventually purchased by Abraxas Corp.  Prior to joining Surface Tech, John served as President for NoteVault, a leading daily report software for the construction industry.

“John’s elevation to oversee our sales company-wide was more a fulfillment of original planning,” says Surface Tech’s President, Steve Santa Cruz. “John is an industry-recognized sales expert that will bring needed disciplines and technique to a growing entity like ours. I have first hand experience working with John in the past and am excited and confident of his impact.  New innovation traction into our served industries is no easy task.  However with John’s help, and the special nature of our proven technologies, our sales efforts will be well managed.”

Throughout his career, John has been a growth-oriented leader with a proven ability to select and manage high performance teams, create key internal and external alliances, and drive profitable revenue. He is known for being an action-oriented, high-energy professional with vision and a sound practical management style.

Surface Tech is the global leader in asphalt and concrete innovation and has expanded its services to include MAINFRAME, a software platform built from the ground up specifically for the concrete industry.

 

 

Surface Tech Names Joe Dennis as VP – Asphalt Division

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Joe Dennis(PRESS RELEASE) — Surface Tech, an innovative solutions provider for the building materials industry, is pleased to announce that Joe Dennis has been named VP/CTO of its Asphalt division.

Joe joined Surface Tech in 2017 as a Director.  In his new role, he will transition more to the technical oversight of product R&D, training, and support.  He will also oversee Surface Tech’s Quality Control (QC) program and the refinement of its automated dosing equipment line, which differentiates Surface Tech’s products from others in the industry.  Joe will also champion Surface Tech’s role in spec provision throughout the current and intended footprint.

“Joe continues to be a valued member of our executive team and I am confident that through his expertise, Surface Tech will continue to see dramatic growth in our asphalt products throughout our geography,” said Steve Santa Cruz, President, Surface Tech.

Surface Tech LLC was founded in 2013 and largely concentrated on the asphalt industry by way of its flagship product, ACE Fibers. ACE Fibers, a Surface Tech asphalt additive, uses aramid fibers to address the two major distresses affecting asphalt performance today; cracking and rutting.

When ACE Fiber is mixed into asphalt, it disperses over 19 million Aramid fibers throughout each ton of mix to provide 3-dimensional reinforcement that increases the asphalt’s resistance to reflective cracking, rutting, fatigue and increased life expectancy. For more information visit http://surface-tech.com/asphalt-ace-fiber/.

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For media inquiries, please contact Sara Bouffard at 832.431.8255

Get to Know John Roshala – EVP of Surface Tech’s Software Division

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John Roshala recently joined Surface Tech as the Executive Vice President of the Software Division. Based out of Surface Tech’s San Diego headquarters, he will be responsible for leading the strategy and development for Surface Tech’s digital solutions platform, MAINFRAME.

John brings over 14 years of software experience to Surface Tech.  He began his career in software as VP of Sales for Anonymizer, a company that experienced dramatic growth in the Federal sector and was eventually purchased by Abraxas Corp.  Most recently John served as President for NoteVault, a leading daily report software for the construction industry.

“The asphalt, and particularly, the concrete industry is the bedrock of the dramatic growth we have seen in our society and is literally the foundation of its advancement,” said Roshala. “The camaraderie within the industry is as strong – we stick together and help each other all while advancing global growth.”

Surface Tech’s President, Steve Santa Cruz, actively recruited Roshala and when the opportunity turned timely – he knew it would be a great fit.

“Surface Tech is a proven innovations leader and action-oriented company and we continue to learn from each other with a common vision,” said Roshala. “It is a unique time in the construction technology sector and I see great things ahead for Surface Tech.”

Roshala continues to pass along his appreciation for technology and engineering to the next generation. Roshala lives in San Diego with his wife of 22 years, Jennifer, and in his free time you may see him at a car show or enjoying a variety of motorsports. Their three children attend UCLA where their son, Justice, is studying Law, and their twin daughters, Jaycie and Julie, are studying STEM.

Surface Tech continues to expand its products and services across the US and Canada through its portfolio of specialty concrete products and digital business solutions.  MAINFRAME is a software platform built from the ground up specifically for the concrete industry and designed from real-world applications from experienced concrete contractors, commercial and residential builders, ready mix suppliers, engineers, and architects. 

 

Surface Tech Showcases Digital Business Solutions and Innovative Products at World of Concrete

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(PRESS RELEASE) – Surface Tech, an innovative solutions provider, will engage with concrete industry professionals from across the country at the 2018 World of Concrete convention in Las Vegas. and highlight the unique services and suite of products that Surface Tech provides to the concrete industry.

“From our groundbreaking digital business platform, MAINFRAME, to our portfolio of specialty concrete and asphalt products, Surface Tech provides tangible solutions that are backed by extensive research and solid results,” said Steve Santa Cruz, President, Surface Tech.

E-Business Solutions for Concrete Industry- MAINFRAME E-Business Solutions – MAINFRAME

 MAINFRAME is a software platform built from the ground up specifically for the concrete industry. This business management software is designed from real-world applications from experienced concrete contractors, commercial and residential builders, ready mix suppliers, engineers, and architects.

Current offerings within MAINFRAME improve business efficiencies – including apps known as TRKR, TRKR MOBILE and CMPLYNC. These apps focus on common jobsite and administrative challenges faced in the concrete industry today including ordering, delivery, measuring job site performance, billing/collection and more. This greatly simplifies back-end functions and increases profitability.

TRKR: Digital Platform Interconnects and Simplifies Back-end Functions
TRKR is a practical e-business solution which eliminates many of the common jobsite and administrative challenges faced in the concrete industry today including ordering, delivery, measuring job site performance, billing/collection and more. Contractor orders              through the supplier are kept up to date in real time.

TRKR Mobile: Mobile Application Actively Manages Concrete Project Compliance
TRKR Mobile is a mobile App that is an active compliance management system which improves jobsite and transportation safety, and reduces the risk of construction defect claims.

CMPLYNC: (Coming Soon) A First in the Concrete Industry
CMPLYNC is an app tailored to the concrete industry to provide better collaboration between concrete contractors, RMX companies, architects, and engineers.

“Our e-business solutions help improve margins and customer relations and is designed to fit the unique needs of the concrete industry,” said Steve Santa Cruz, President, Surface Tech.  “This is in addition to the numerous other benefits such as documentation and safety compliance, logistics improvements and overall increased efficiency.”

Specialty Concrete – JUNO

Juno ConcreteSurface Tech provides solutions that address many common challenges involved with concrete construction today.  Our product portfolio includes branded-product solutions that mitigate cement use and basalt reinforcement, and improve the durability of infrastructure.

JUNO is a revolutionary alternative binder technology developed by Surface Tech engineers and certified technical specialists. Using cutting-edge advancements in mineralogy and nanotechnology, JUNO improves the performance of concrete at a microscopic level.

JUNO can be used to partially substitute traditional cement binders in standard concretes, as well as in specialty applications such as Soil Stabilization, Mass Concrete and Shotcrete.

JUNO can be utilized in the following applications:

Soil Stabilization
JUNO has been engineered to allow for more efficient and cost effective stabilization of the road base and subgrade. It is often custom blended for a given project based upon a site and soil conditions.

Controlled Density Fill (CDF)
CDF is a low-strength concrete used for backfilling holes and trenches when high compaction is needed.  By utilizing JUNO, Surface Tech’s proprietary alternative binder, a contractor can reduce the need for cement and replace it with a lower-cost option.

Rip-Rap
JUNO can be used in Rip-Rap as a low-cost alternative to Portland Cement-based binders.

“Surface Tech understands the evolution of concrete projects which enables us to develop solutions to address the acute needs of contractors,” said Bryan Goerger, VP/GM, Surface Tech. “JUNO delivers value to the bottom line by reducing the cost of concrete without sacrificing physical performance.”

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Surface Tech LLC was founded in 2013 and largely concentrated on the asphalt industry by way of its flagship product, ACE Fibers. The company was reshaped in 2015; bringing a more disciplined and experienced team to the forefront. Surface Tech continues to expand its products and services across the US and Canada through its portfolio of specialty concrete products and digital business solutions.  Visit us at www.surface-tech.com.

 Twitter:  @SurfaceTech_LLC  Facebook: @surfacetechconcrete

 Media Contact:  Sara Bouffard (c) 713.970.1069 or sara@bouffardgroup.com

Surface Tech Names John Roshala Executive Vice President of Software Division

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John Roshala Executive Vice President of Software Division(PRESS RELEASE) – Surface Tech, an innovative solutions provider for the building materials industry, is pleased to announce that John Roshala recently joined the company as Executive Vice President of the Software Division. Based in San Diego, he will be responsible for leading the strategy and development for Surface Tech’s digital solutions platform, MAINFRAME.

“Surface Tech continues to experience tremendous growth and we continually tailor our business approach to best serve the needs of our customers within our served industries,” said Steve Santa Cruz, President, Surface Tech. “I am confident through John’s extensive expertise and leadership that Surface Tech will continue its software refinement and expansion.”

John will lead the commercialization and adoption of MAINFRAME, working closely with the applicable communities served. Having first hand experience evolving within and leading a successful construction software company, John continues with his passion for the industry and capabilities of building and introducing award winning products to the construction industry within this role.

With a history of transformational leadership, John has spearheaded growth in enterprise, startup, turnaround, rapid change, and high-paced organizations. Specializing in business development with robust operational excellence, he has led numerous software companies to successful acquisitions.

Surface Tech LLC was founded in 2013 and largely concentrated on the asphalt industry by way of its flagship product, ACE Fibers.  Surface Tech continues to expand its products and services across the US and Canada through its portfolio of specialty concrete products and digital business solutions.  MAINFRAME is a software platform built from the ground up specifically for the concrete industry and designed from real-world applications from experienced concrete contractors, commercial and residential builders, ready mix suppliers, engineers, and architects. Visit us at www.surface-tech.com.

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For media inquiries, please contact Sara Bouffard at sara@bouffardgroup.com or 713.970.1069.

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